PRIVACY POLICY

Effective Date: 2/27/2026

This Privacy Policy describes how DAMAS DENTAL AESTHETICS PLLC, doing business as ELEVE DENTAL (“ELEVE DENTAL,” “we,” “us,” or “our”), collects, uses, protects, and discloses personal information obtained through our website and related communication channels.

This policy applies to information collected through:

  • Our website

  • Online forms

  • Appointment requests

  • SMS/text messaging communications

  • Email communications

  • Phone calls

  • Patient portals


1. HIPAA COMPLIANCE & PROTECTED HEALTH INFORMATION (PHI)

ELEVE DENTAL is a healthcare provider subject to the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

If you submit medical or health-related information through our website, forms, or communication systems, that information may constitute Protected Health Information (PHI).

We safeguard PHI in accordance with:

  • HIPAA Privacy Rule

  • HIPAA Security Rule

  • Texas medical privacy laws

  • Applicable federal and state regulations

PHI may be used or disclosed for:

  • Treatment

  • Payment

  • Healthcare operations

  • Legal or regulatory compliance

We will not disclose PHI for marketing or non-permitted purposes without your written authorization unless otherwise required or permitted by law.

For full details regarding your rights, please refer to our official Notice of Privacy Practices, available at our office.


2. INFORMATION WE COLLECT

A. Personal Information

We may collect:

  • Name

  • Address

  • Email address

  • Phone number

  • Date of birth

  • Insurance information

  • Information submitted through contact or appointment forms

B. Health Information

You may voluntarily provide:

  • Medical history

  • Dental concerns

  • Treatment interests

  • Any other health-related information

C. Technical Information

When visiting our website, we may collect:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Cookies and tracking data

This information is generally non-identifiable unless linked to submitted personal data.


3. SMS / TEXT MESSAGE COMMUNICATIONS (A2P 10DLC COMPLIANCE)

By providing your mobile phone number and opting in via our website, scheduling system, written consent, or intake forms, you consent to receive SMS text messages from ELEVE DENTAL.

Messages may include:

  • Appointment reminders

  • Appointment confirmations

  • Post-treatment follow-ups

  • Account notifications

  • Practice updates

  • Limited promotional communications (only if separately consented)

Message frequency varies.
Message and data rates may apply.

Consent to receive SMS messages is not a condition of receiving dental services.

You may opt out at any time by replying:

  • STOP – to unsubscribe

  • HELP – for assistance

After opting out, you will receive confirmation and will no longer receive SMS messages unless you re-enroll.

We do not sell or share your phone number for third-party marketing purposes.


4. EMAIL COMMUNICATIONS (CAN-SPAM COMPLIANCE)

If you provide your email address, we may send:

  • Appointment confirmations

  • Patient communications

  • Practice updates

  • Educational materials

  • Promotional information (if consented)

You may unsubscribe from promotional emails by clicking the “unsubscribe” link included in the message.

Healthcare-related communications necessary for treatment may continue as required.


5. HOW WE USE YOUR INFORMATION

We use collected information to:

  • Schedule and manage appointments

  • Provide dental services

  • Process payments and insurance claims

  • Respond to inquiries

  • Improve website functionality

  • Comply with legal obligations

  • Conduct internal quality assurance

We do not sell personal information.


6. COOKIES & TRACKING TECHNOLOGIES

Our website may use:

  • Cookies

  • Google Analytics

  • Meta Pixel

  • Other tracking tools

These tools help us:

  • Analyze website traffic

  • Improve user experience

  • Measure advertising performance

You may disable cookies in your browser settings, but some website features may not function properly.

We do not use tracking technologies to collect PHI.


7. DATA SHARING & THIRD PARTIES

We may share information with:

  • HIPAA-compliant service providers

  • Billing companies

  • Payment processors

  • IT and website hosting providers

  • Appointment reminder platforms

  • SMS communication providers (A2P-compliant)

  • Government authorities when legally required

All third parties handling PHI are required to sign Business Associate Agreements (BAAs) when applicable.

We do not sell personal data.


8. DATA SECURITY

We implement administrative, physical, and technical safeguards including:

  • SSL/TLS encryption

  • Secure hosting environments

  • Access controls

  • Role-based data access

  • Regular security reviews

  • Staff HIPAA training

  • Secure data storage systems

While we use industry-standard safeguards, no system can be guaranteed 100% secure.


9. DATA BREACH NOTIFICATION

In the event of unauthorized access to personal information or PHI, we will:

  • Investigate promptly

  • Mitigate potential harm

  • Notify affected individuals as required

  • Comply with the HIPAA Breach Notification Rule

  • Comply with applicable Texas breach notification laws


10. YOUR RIGHTS (HIPAA)

You have the right to:

  • Access your PHI

  • Request corrections

  • Request restrictions on disclosures

  • Receive an accounting of disclosures

  • File a complaint without retaliation

To exercise these rights, contact:

DAMAS DENTAL AESTHETICS PLLC
Doing Business As ELEVE DENTAL
3233 63rd St STE A
Lubbock, TX 79413
Phone: (806) 631-6542
Email: [email protected]

You may also file a complaint with:

U.S. Department of Health & Human Services
Office for Civil Rights


11. CHILDREN’S PRIVACY

Our website is not directed toward children under 13. We do not knowingly collect personal information from children without parental consent in compliance with the Children’s Online Privacy Protection Act (COPPA).


12. CHANGES TO THIS POLICY

We reserve the right to modify this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.


13. CONTACT INFORMATION

DAMAS DENTAL AESTHETICS PLLC
Doing Business As ELEVE DENTAL
3233 63rd St STE A
Lubbock, TX 79413
Phone: (806) 631-6542
Email: [email protected]